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Digital Awareness Campaign
Project type
B2B Awareness Campaign – LinkedIn Ads, Google Ads, Lead Generation Asset
Date
November 2024
Integrated Demand Generation Campaign — Cybersecurity Awareness
Company: Mobilicom
Sector: B2B Tech | Cybersecurity for Drones & Robotics
Role: Product Marketing Manager
Category: Demand Generation Campaigns
Brief: Led a multi-channel awareness campaign highlighting the hidden financial risks of cybersecurity failures in autonomous systems. The objective was to position the company as a trusted authority while generating qualified leads through paid media and gated content.
Deliverables:
○ Benefit-driven ad copy and creatives for LinkedIn Ads
○ Google Ads text campaigns targeting high-intent segments
○ SEO-optimized landing page aligned with the “20 Costs to Consider” checklist
○ Fulfillment email sequence to nurture and qualify leads
Impact:
○ Boosted LinkedIn ad engagement within OEMs, UxV operators, and cybersecurity stakeholders
○ Achieved strong landing page conversions across U.S., EU, and Israel
○ Elevated lead quality, driving a measurable increase in pipeline opportunities
